Coach Launch Podcast Ft. Matthew White
Matthew White is a high-ticket event consultant and #1 Amazon bestselling author with over 20 years in business development and marketing experience, making him a sought-after guest for podcast discussions on high-ticket virtual events.
With experience in generating over $24 million in sales, Matthew is a no-BS guide who simplifies complex strategies for building profitable, repeatable $100K day virtual events.
Matthew specializes in helping high-ticket coaches, consultants, and speakers who sell one-to-many fill the room with premium buyers through self-liquidating ad systems.
His proven methodology has helped clients achieve consistent $100K months with live virtual events while escaping what he calls the "content hamster wheel" through strategic advertising that works around the clock.
His unique approach blends authenticity, empowerment, and a commitment to client success, drawing from personal experiences in selling $300K at a single event to only 27 attendees in only 2 hrs.
Matthew's clients have seen remarkable results: increasing reach and engagement by 478% while reducing ad costs by more than half, all while attracting only premium 5-star clients to their events.
Listeners can expect to gain valuable perspectives on entrepreneurship, digital marketing, and event scaling as Matthew shares his expertise in filling rooms with high-ticket buyers and building front-end systems that generate consistent success.
Whether you're a coach, consultant, or speaker looking to elevate your virtual events, Matthew's insights offer a compelling narrative of growth, persistence, and success in the digital age.
Coach Launch Podcast Ft. Matthew White
Think Like Bezos: Turn Risk Into Massive Growth (with Steve Anderson)
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On this episode of Coach Launch with Matthew White, Matthew sits down with Steve Anderson—risk strategist, tech expert and author of the Wall Street Journal and USA Today bestseller “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.”
Together, they unpack how Jeff Bezos used risk as a growth strategy rather than something to avoid. Steve explains why so many once-great companies (like Blockbuster and Kodak) died, not because they took too much risk, but because they didn’t take the right kind of risk at the right time.
You’ll hear:
- How Amazon built a culture of “successful failure” and constant experimentation
- Why Bezos banned PowerPoint and replaced it with six-page narrative memos to drive deeper thinking and better decisions
- The Anderson Growth Principles and the four cycles every business goes through: Test, Build, Accelerate, Scale
- How Steve is now helping small and mid-sized businesses use AI as a strategic thought partner—not just a writing tool—to spot patterns, reduce risk, and decide what’s next
- Practical ideas for using your own data (support tickets, customer feedback, etc.) to design new offers and keep clients longer
If you’re a coach or business owner who wants to think like Bezos, leverage AI intelligently, and turn risk into massive growth, this episode is for you.
To learn more about Steve and his current projects, visit his website:
👉 https://thebezosletters.com/
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